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99 cents doesn't undervalue me

Amazon Kindle 2

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Since going free on the kindle Second Chance Romance has  been downloaded a lot. The other two are selling well.

I almost regret not being totally obscure anymore. I feel like people are watching me now. Whereas before I used it as a way to hone my craft.

I’m only making 35% on each sale via Amazon.

Some people would argue that I should raise my prices to 2.99 and get the 70%. But, I’m not going to.

Artists are not entitled to a certain amount of money. No one is. I am not in this for the money. No writer can start out that way. I write because I love it. I have to write. I may even submit to a publisher someday. My books may be the best example of indie work is sub-par.

At least I’m giving it a shot. I am evolving and growing.

If my had not gone Free, I would have been sitting at 50 sales a month give or take. After the initial blitz I still might fall back to that.

Any money I get from this is gravy. Most writers say they can’t make it as ONLY a writer. I’m reading Hugh MacLoed’s book “Ignore Everyone” and he says “artists” have 2 jobs: their creative, fun job and a job that pays the bills.

I’ve heard the argument that if you sell your book for .99 it’s undervaluing the work you did. Your work is worth more than 99 cents. There was hours and hours.

To one person my book might be worth $5 or $10 or $20. To someone who doesn’t like romance, it’s not worth the energy and bandwidth it would take to download my book to their e-reader. To me, no book is worth $20. I will never buy a hardcover.

When you buy a physical book, you aren’t paying the author for their time. The publishing house did that already, now they’ll get a kickback for letting a publishing house licence their words to someone else. (Publishing is a really messed up system if you really look at it). When you buy a hardcover the author’s portion is like 15%. Puh-leaze.

99 cents isn’t undervaluing myself. Readers don’t want to pay 2.99 for an unknown with three books out. When I have 10 releases, when I have an established platform, I can charge $5 if I want.

I don’t have an established platform. I’m not writing material that is really popular (paranormal). My heart is not there. My heart right now is in these hockey novels. After that, i have an idea that I’ve had for a long time (I got it while I was working on Summer Fling) for a paranormal type. I am in love with the idea, but I had to do the hockey first.

I am not saying all new self-published author’s should release their books at 99 cents. I’m not saying it’s bad to list your first book at 2.99 or 4.99. If it’s right for you, go for it. I have thought about this for a long time. Under 2.99 is what I think is a fair price.

As for free, the turn around in downloads and sales has explained to me that free really does work. My next plan is finish my last of three short stories I have for free and bundle them for the Kindle. Maybe four short stories, I have a Up in Flames short story regarding SPOILER. Can’t tell you yet.

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Why cheap and free are okay

But what about free content?

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I’m sure people hoard 99 cent books because they are cheap to buy. Some people download free content and never around to looking at it. I have a ton of free pdfs that I’ve forgotten about. They sit in a folder entitled “books” or “downloads” and once in a while I find them, glance through the pages, realize it’s not for me and delete it.

It’s still a valid way to get your name out to people.

Especially when it comes to short stories. Colours of the Rain has been downloaded 1500 times. If a tenth of the people read it that’s 150 reads. If half of them read it, that’s 700. Cool!

Second Chance Romance
has 748 downloads. If 5% read it and buy Summer Fling, that’s 40 sales.

It’s far better than no one buying it at 5.99 or even 2.99. I know I could get a higher royalty at 2.99 on Amazon. And I consider changing it and seeing how many copies get sold.

Part of why I don’t have it at 2.99 is I don’t feel like it’s a 2.99 book. I said before in my imperfection that my writing is 70%. I don’t have the 30% to get a professional set of eyes on it to push it past 100. I’m getting better at it.

I know 99 cents is equated with a less professional book. Maybe I’m reinforcing that attitude. Hey, become a beta reader and point out my flaws before I release the book. Email me asrai.rdATgmail.com. 🙂

The second reason I’m going with free and cheap is I just want to be read. At two  years into the writing. self publish journey, I don’t expect to be on the best seller’s list. Many of the author’s going around talking about self-publishing are established, they have a name, they are known, so their success doesn’t apply to me.

ALso, I don’t have a strong backlist yet. I have three novel length books on Amazon and Smashwords. I have two short stories for free. That’s not a lot. I’m building my platform, I’m building my readership. That is more important to me than 70% royalty.

Lots of people can write about why 2.99 is better than .99 cents. It’s not better. It’s different. It’s not a lack of pride.

If you go with 99 cents because it’s cheap and lots of people will buy, do your research. Make sure you are setting a price point that works for you.

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